A good performance marketer saves you money before they make you any. They tidy accounts, fix tracking, cut waste and then test their way to better results. Countbird finds experienced performance marketers in India, checks their work on an account like yours, and handles their pay and paperwork.
What a remote performance marketer does for you
- Plans, launches and manages campaigns on Meta, Google and other paid channels
- Builds audiences, writes ad copy and briefs creative
- Sets up and checks conversion tracking with your analytics
- Runs structured tests on audiences, creative and landing pages
- Reports weekly on spend, results and what to change next
Tools and skills we check
We match candidates to the tools you already use. Common ones for this role:
- Meta Ads Manager
- Google Ads
- GA4
- Google Tag Manager
- Looker Studio
- Shopify
- TikTok Ads
- LinkedIn Ads
How we test candidates
We give candidates read-only data from a sample ad account and ask for a short audit: where money is being wasted, what they'd pause, what they'd scale, and a two-week test plan with the numbers they'd watch.
In the in-depth interview, we cover
- Walk-through of their audit and the reasoning behind each call
- A campaign they ran that failed, and what they changed
- How they'd set up tracking for your funnel
- Budget pacing and reporting habits
Signs of a great hire
- Talks about results in your numbers: cost per acquisition, return on ad spend, payback
- Is honest about what the data can't tell you
- Writes reports you can read in two minutes
A good fit if
- You spend on paid ads every month and want someone owning it
- Your agency needs a sharp in-house partner
- You want daily optimisation, not monthly check-ins
Have this ready
- Access to your ad accounts and analytics
- Your targets and monthly budget range
- Recent creative and your brand guidelines
How hiring works
- Day 1: a 30-minute kick-off call about the role and your team.
- Days 2 to 3: we write the brief and a test built around your work.
- Days 4 to 14: we source, screen and test candidates.
- By day 15: you meet 2 to 3 people we would hire ourselves.
- Then: one final interview, you pick, and we handle the contract and pay.
See the full process on How it works.
Questions
Can they make the ad creative too?+
Many can write copy and brief designers. If you need full design, mention it and we'll look for that mix.
Which ad platforms do they cover?+
Usually Meta and Google, often plus one more. We match to the platforms you spend on.
How soon will they show results?+
Expect the first weeks to go on audits and tracking fixes. Tests and improvements follow from there.